I am GenXWoman, hear me ROAR!

Celebrating the Bridge Generation

The hard-working, innovative, independent, and badass GenXWoman!

Marketing to Gen X Women – It’s Not that Complicated!

Marketing to Gen X Women – It’s Not that Complicated!

I was in Walgreens recently waiting for a prescription when I noticed a set of six tiled images on the wall above me. I easily recognized two of them — they were happy, smiling children. The other two stood out fairly easily as well as I saw them as grandparents....