I am GenXWoman, hear me ROAR!

Celebrating the Bridge Generation

The hard-working, innovative, independent, and badass GenXWoman!

Marketing to Gen X Women – It’s Not that Complicated!

Marketing to Gen X Women – It’s Not that Complicated!

I was in Walgreens recently waiting for a prescription when I noticed a set of six tiled images on the wall above me. I easily recognized two of them — they were happy, smiling children. The other two stood out fairly easily as well as I saw them as grandparents....
The Numerology of Midlife

The Numerology of Midlife

In our 40s, are we getting closer to the end of our life? Or are we at the precipice of a brand new chapter – Our Second Coming? Numerology, the study of numbers in our life, says it’s the latter. Our 40s represent a pivotal time in our life journey. This...
Generation X – Statistically Insignificant!?

Generation X – Statistically Insignificant!?

Hey, media!  Remember us?  We’re Generation X.   We’re the children of boomers, we’re the parents of millennials and Gen Z, we’re the world’s biggest spenders, and we’re currently “at the pinnacle of our careers.” But we wanted to let you know that, somewhere in your...
Confessions from a Life-Long Workaholic

Confessions from a Life-Long Workaholic

Part 1: The Early Years I didn’t want to admit it. My hyper-focus on work and achievements has been a life-long addiction. I thought striving was a good thing, messages from society since my youth told me so. Especially as a child of the ‘80s, when celebrity...
Generation X Women – Thinking of Changing Careers?

Generation X Women – Thinking of Changing Careers?

Why You’re NOT Starting from Scratch… Changes in the work world because of a global pandemic, are prompting many Generation X women to pause and reflect on their current career. Maybe like so many, you’ve experienced furloughs, layoffs or even downsizing. The...