Midlife Crisis to Midlife Renaissance- Stacy London Takes on Menopause
Stacy London first strutted onto our TV screens back in 2003, when in her unique and unflinching style, she told America ‘What Not to Wear’. A former magazine editor and stylist, this badass Gen X woman was the chic, classy best friend who’d speak up and tell...
There’s a New Superhero in Town and She’s Got Your Back
What do you think of when you hear the word ‘superhero’? Wonder Woman? Superman? What about your mom, sister or friend? Enter Lisa Virtue, a mom, wife, daughter, career coach, speaker, author and founder of Superhero Mamas, an online boutique...
X Marks the Spot: Gen X Women Are Seizing Control of Our Narrative
Anya Strzemien wrote in ‘This Gen X Mess’ “The idea behind that “X” was about coming between. Gen X women supposedly didn’t know what they were, or what they wanted. All they knew, they were told, was what they didn’t want — marriage, money, success — and then they...
Why Do Marketers Ignore Generation X?
“You see us as you want to see us – in the simplest terms, in the most convenient definitions.” The attitude of marketing to Generation X is neatly summarized by Brian Johnson’s iconic closing lines from The Breakfast Club… ironically, one of the classic...
