I am GenXWoman, hear me ROAR!

Celebrating the Bridge Generation

The hard-working, innovative, independent, and badass GenXWoman!

Hey Gen X Woman, You Can!

Hey Gen X Woman, You Can!

How many people do you know whose life has turned out the way they thought it would?  Or anyone that was even close?  Meet a Gen X woman whose life is absolutely nothing like she had planned it to be but who decided to look at every experience as a sign that...
Why Do Marketers Ignore Generation X?

Why Do Marketers Ignore Generation X?

“You see us as you want to see us – in the simplest terms, in the most convenient definitions.”  The attitude of marketing to Generation X  is neatly summarized by Brian Johnson’s iconic closing lines from The Breakfast Club… ironically, one of the classic...